Personal Branding

One of the first things I learned in my career search as an MBA student is the necessity of building a personal brand.  A personal brand defines the unique promise of value that you bring to the table and is becoming increasingly important in today's competitive market. 

The promise of value should be one sentence long and

• Make you stand out
• Represent the authentic you
  
• Align with your personal/professional goals
  

Once defined, it becomes a matter of clearly, consistently, and constantly reinforcing your brand with those around you. What's my brand, you ask?  Well, I sit at the intersection of awesome and badassedness, using my "it" factor to sizzle the steak.

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Life moves pretty fast...

People kept telling me at the beginning of fall semester that getting an MBA would be a whirlwind.  Coursework, student clubs, and the daunting task of finding a job in a depressed economy would leave little time for much else.  As I stand on the precipice of Fall A finals, I can safely say that this statement rings very true.

In the midst of trying to balance the demands of a first year MBA student, I am reminded of Ferris Bueller, who said, "Life moves pretty fast.  If you don't stop and look around once in a while, you might miss it."

With that in mind, I have created this blog with two express purposes: (1) to take moments to stop and reflect on my experience, and (2) to share these moments with my friends.  So.  Here.  We.  Go!

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