Personal Branding

One of the first things I learned in my career search as an MBA student is the necessity of building a personal brand.  A personal brand defines the unique promise of value that you bring to the table and is becoming increasingly important in today's competitive market. 

The promise of value should be one sentence long and

• Make you stand out
• Represent the authentic you
  
• Align with your personal/professional goals
  

Once defined, it becomes a matter of clearly, consistently, and constantly reinforcing your brand with those around you. What's my brand, you ask?  Well, I sit at the intersection of awesome and badassedness, using my "it" factor to sizzle the steak.

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